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CRBT
Color Ring Back Tone Platform provides Customized ring Back tone instead on normal and boring Beep for called party. It can play the RBT according to the called party and calling time. CRBT is call related service, so that it is required to be more that traditional IVR to have massive exchange ability and carrier-grade stability.
Mapfa CRBT Provide content related voice service for mobile users and with rich features help operators to increase revenue by attracting more subscribers.
Network Architecture
Large Capacity and High Integration and security platform can be designed as below:
Centralized CRBT system: this process CRBT service management and call management and operation functionalities.
Distributed CRBT system: This contains one management site and several distributed call site.
Service feature
CRBT Subscribers Management
CRBR Call flow Management
CRBT Content Providers Management
CRBT Content Management
CRBT Charging and account Management
CRBT Notification and query Management
Customer care Management
Provisioning by IVR, SMS, WEB, WAP & USSD
WEB and IVR portal management with the latest content and refreshment from time to time.
Interface Management
CRBT system supports following interfaces and protocols to communicate with external network elements:
1) ISUP, BICC,SIP with Call switches
2) SMPP3.3/3.4 with SMSC
3) FTP with Billing
4) SNMP with NMS
5) HTTP with CP
6) Real-time charge interface with OCS
7) SMPP/UAP to USSD